Kids around launches its eponymous ready-to-wear brand

Kids around new collection: everyday fashion essentials for girls & boys

Welcome to Kids around: you knew the name, now discover the eponymous brand. Already present internationally with a network of 80 stores and more openings planned, Kids around unveils its first eponymous spring-summer 2026 collection.

True to its colourful and creative universe, the brand offers a complete range of ready-to-wear and accessories for girls and boys aged 4 to 12, blending current trends with timeless pieces.

Bright colours, soft textures, and signature prints accompany children’s daily lives with comfort and style, while allowing their personalities to shine.

Kids around: a new vision for children’s fashion

Kids around is evolving from a well-known retailer to a creator brand, defining a unique world where style, comfort, and practicality coexist. The spring-summer 2026 collection reflects this DNA: pieces designed to move, play, and explore, while celebrating each child’s personality.

The brand retains its historical values – family, fashion, optimism – and translates them into a creative, colourful, and desirable wardrobe. Subtle prints and key colours inspired by the Kids around logo provide a distinctive signature that stands out while remaining accessible.

The new Kids around collection for girls and boys

The collection is designed for girls and boys aged 4 to 12, with a coordinated and complementary approach.

The girls’ collection focuses on summer elegance: knitted sets, pleated skirts, short-sleeved jumpers, and accessories such as headbands, socks, and gingham tote bags.

Each look combines modernity and comfort, perfect for play, outings, or holidays. Discover the girls’ collection.

When it comes to boys’ clothing, the collection embraces a sport-chic, vintage vibe: flare trousers, Teddy jackets, windbreakers, and polos with small embroidered tennis rackets.

Shorts and tennis-print T-shirts offer practical yet stylish outfits, perfect to wear before or after sports. Discover the boys’ collection.

Last but not least, Kids Around accessories complete any look – from the tennis court to the beach – they’ve got you covered (cap included, literally!). Grab everything you need in the tote bag for a day out.

The silhouettes are designed to mix and match effortlessly, creating versatile and stylish outfits for all moments of the day.

Ky wardrobe pieces to find in the new collection

The Kids around collection stands out for its summer must-haves:

• Printed T-shirts and polos, with sport-chic details and signature motifs.

• Teddy jackets and flare or jogger trousers, ideal for outings and activities.

• Lightweight shorts and sets for enjoying summer in comfort.

• Kids around accessories: caps, tote bags, headbands, and socks, designed to complete every look with style. Discover Kids around accessories.

Each piece is designed to be worn together or separately, creating a flexible wardrobe suited to the active lives of children.

Discover the tops, bottoms, dresses and sets, coats, shoes and accessories from the new Kids around collection.

Kids around looks for every moment of the day

Whether for school, weekends, holidays, or sports activities, the Kids around collection offers versatile and easy-to-wear looks.

Outfits can be layered depending on the weather and needs: a polo with flare trousers and a Teddy jacket becomes a stylish and comfortable look, while shorts and a tennis-print T-shirt guarantee summer style without compromise.

Accessories complete the looks and add a unique touch to each child’s outfit.

Kids around, beyond clothing: a new store concept

The collection is accompanied by a new store concept, reminiscent of a Parisian apartment with pop accents.

The concept store on Rue Victor Hugo in Paris will open in March, offering an immersive experience that perfectly reflects the colourful, creative, and modern universe of Kids around.

Why parents will love the new Kids around collection

Parents appreciate Kids around for several reasons:

• Accessible and contemporary fashion, perfect for everyday life.

• Pieces that are easy to wear and care for, durable and comfortable.

• A creative approach, allowing outfits to be coordinated or contrasted.

• A brand that understands the active rhythm of children and their need for freedom of movement.

With this first eponymous collection, Kids around confirms its role as a creator brand, offering modern and desirable fashion essentials for girls and boys.

Kids around: Style, Comfort and Creativity

The Kids around new collection is an invitation to explore a stylish, playful, and summer-ready wardrobe, designed to accompany children in all their daily moments. Modern, comfortable, and easy-to-style pieces reflect the personality and energy of children.

Discover the new Kids around collection now and create looks that will make your children shine all summer long!

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