THE BRAND
HUGO
Expressing bold style
For Autumn/Winter 2024, HUGO has fused daring with innovation to offer looks that redefine the style of creative young spirits.
Discover the Hugo collection
THE AUTUMN/WINTER 2024 COLLECTION
HUGO Kids unveils a collection inspired by varsity vibes and B-movies. With more than 120 designs including everything from tracksuits to dresses, the season brings together vintage monograms, animal prints and graphic details. Iconic colours such as black, white and red are mixed with shades of forest green, stone and blue, while tie-dye patterns and hints of faux fur add a fun and innovative touch.
Discover the Hugo collection
STREETWEAR-INSPIRED
HUGO has fused the adult looks with a bold young vibe. The designs stand out with their eye-catching animal prints, modern silhouettes and striking graphic details.
Discover the Hugo collection
THE HUGO GENERATION
Discover signature designs from the HUGO Autumn/Winter 2024 collection for girls and boys.
-
HUGO Hoodie
£89.00
-
HUGO Fabric backpack
£109.00
-
HUGO Jeans with frayed edges
£85.00
-
HUGO Printed lace-up trainers
£109.00
AUTUMN/WINTER 2024 TRENDS
With a strong identity and diverse designs, the HUGO Kids collection has everything you need to dress them head-to-toe in HUGO.
DENIM
Distinctive HUGO denim has unique details and modern silhouettes, creating original style for each look.
BROWSE
PADDED JACKETS
From tie-dye print parkas to felt varsity jackets, each design is both stylish and practical. Reversible jackets and printed coats allow HUGO kids to stay warm while looking sharp.
BROWSE
ACCESSORIES
Finish each outfit with HUGO accessories. From beanies, baseball caps and logo bags to stylish socks, each accessory adds a practical and unique touch.
BROWSE
