Home Brands Hugo Hugo Boy Girl Learn more + HUGO, a distinctly progressive brand, offers bold cuts and daring styles that never stay at the back of the closet. It speaks to free spirits, trend lovers, and style individualists. For kids, it's a contemporary fashion inspired by pop culture that invites self-expression through unexpected mix & match looks. Clothing, shoes, and accessories carry a stylish and recognizable signature, for bold outfits. Filters Hugo (162) Brands Refine by Simple Category: Brands Hugo selected Currently Refined by Simple Category: Hugo T-shirts Refine by Simple Category: T-shirts Sweater Refine by Simple Category: Sweater Jackets Refine by Simple Category: Jackets Jeans Refine by Simple Category: Jeans Sneakers Refine by Simple Category: Sneakers Accessories Refine by Simple Category: Accessories Shorts Refine by Simple Category: Shorts Bottoms Refine by Simple Category: Bottoms Pants Refine by Simple Category: Pants Selection Refine by Simple Category: Selection Sweatshirts Refine by Simple Category: Sweatshirts Delete all Sale Greenaround HUGO Short-sleeved t-shirt From £20.30 Price reduced from £29.00 to -30% Sale Mini Me HUGO Boardshorts From £38.50 Price reduced from £55.00 to -30% Sale Mini Me HUGO Tap From £27.30 Price reduced from £39.00 to -30% Sale HUGO Faux slides £34.30 Price reduced from £49.00 to -30% Sale Greenaround HUGO Short-sleeved t-shirt From £20.30 Price reduced from £29.00 to -30% Sale HUGO Zip-up hoodie From £52.50 Price reduced from £75.00 to -30% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale Greenaround HUGO Short-sleeved t-shirt From £38.50 Price reduced from £55.00 to -30% Sale Greenaround HUGO Short-sleeved t-shirt From £38.50 Price reduced from £55.00 to -30% Sale HUGO Fleece shorts From £41.30 Price reduced from £59.00 to -30% Sale HUGO Boardshorts From £45.50 Price reduced from £65.00 to -30% Sale Mini Me HUGO Tap From £27.30 Price reduced from £39.00 to -30% Sale HUGO Jogger shorts From £52.50 Price reduced from £75.00 to -30% Sale Greenaround HUGO Boardshorts From £31.50 Price reduced from £45.00 to -30% Sale HUGO Denim bermuda shorts From £48.30 Price reduced from £69.00 to -30% Sale HUGO Short-sleeved t-shirt From £38.50 Price reduced from £55.00 to -30% Sale HUGO Bob reversible From £29.40 Price reduced from £49.00 to -40% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale HUGO Fleece shorts From £52.50 Price reduced from £75.00 to -30% Sale Greenaround HUGO Boardshorts From £31.50 Price reduced from £45.00 to -30% Sale Mini Me HUGO Short sleeve shirt From £53.40 Price reduced from £89.00 to -40% Sale HUGO Fleece shorts From £48.30 Price reduced from £69.00 to -30% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale HUGO Jogger shorts From £52.50 Price reduced from £75.00 to -30% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale HUGO Bob reversible From £29.40 Price reduced from £49.00 to -40% Sale Greenaround HUGO Boardshorts From £31.50 Price reduced from £45.00 to -30% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale Greenaround HUGO Short-sleeved t-shirt From £34.30 Price reduced from £49.00 to -30% Sale Mini Me HUGO 1 piece swimwear From £41.30 Price reduced from £59.00 to -30% Sale HUGO Jogger shorts From £52.50 Price reduced from £75.00 to -30% Sale HUGO Adjustable cap £21.00 Price reduced from £35.00 to -40% Sale HUGO Short sleeve dress From £57.00 Price reduced from £95.00 to -40% Sale HUGO Backpack £59.97 Price reduced from £99.95 to -40% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale HUGO Cargo shorts From £55.30 Price reduced from £79.00 to -30% Sale Mini Me HUGO Short-sleeved polo shirt From £38.50 Price reduced from £55.00 to -30% Sale HUGO Hoodie From £45.00 Price reduced from £75.00 to -40% Sale HUGO Fleece sweatshirt From £51.00 Price reduced from £85.00 to -40% Sale Mini Me HUGO Lace-up trainers From £59.97 Price reduced from £99.95 to -40% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale Greenaround +3 HUGO Short-sleeved t-shirt From £20.30 Price reduced from £29.00 to -30% Sale HUGO Backpack £59.97 Price reduced from £99.95 to -40% Sale HUGO Set of 2 pairs of socks £15.00 Price reduced from £25.00 to -40% Sale Greenaround +3 HUGO Short-sleeved t-shirt From £20.30 Price reduced from £29.00 to -30% Sale HUGO Set of 2 boxers £23.40 Price reduced from £39.00 to -40% Sale HUGO Adjustable cap From £23.40 Price reduced from £39.00 to -40% Sale HUGO 5-pocket jeans From £47.40 Price reduced from £79.00 to -40% Sale Mini Me HUGO Tap From £27.30 Price reduced from £39.00 to -30% Sale HUGO 5-pocket jeans From £45.00 Price reduced from £75.00 to -40% Sale HUGO Wide trousers From £47.40 Price reduced from £79.00 to -40% Sale HUGO Hooded jogger sweatshirt From £59.40 Price reduced from £99.00 to -40% Sale HUGO Fleece sweatshirt From £47.40 Price reduced from £79.00 to -40% Sale Mini Me HUGO Short-sleeved t-shirt From £34.30 Price reduced from £49.00 to -30% Sale HUGO Shoulder bag £35.40 Price reduced from £59.00 to -40% Sale HUGO Faux slides From £27.30 Price reduced from £39.00 to -30% Sale Greenaround +3 HUGO Short-sleeved t-shirt From £20.30 Price reduced from £29.00 to -30% Sale HUGO Adjustable cap £23.40 Price reduced from £39.00 to -40% Sale HUGO Adjustable cap From £24.50 Price reduced from £35.00 to -30% Sale HUGO Adjustable cap £23.40 Price reduced from £39.00 to -40% Greenaround +3 HUGO Short-sleeved t-shirt From £19.00 Price reduced from £29.00 to -34% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale HUGO Adjustable cap £23.40 Price reduced from £39.00 to -40% Sale Mini Me HUGO Denim bermuda shorts From £52.50 Price reduced from £75.00 to -30% Sale Mini Me HUGO Lace-up trainers From £59.97 Price reduced from £99.95 to -40% Sale Mini Me HUGO Lace-up trainers From £59.97 Price reduced from £99.95 to -40% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale HUGO Shorts with pockets From £52.50 Price reduced from £75.00 to -30% Sale HUGO Fanny pack £35.40 Price reduced from £59.00 to -40% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale HUGO 5-pocket jeans From £45.00 Price reduced from £75.00 to -40% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale Greenaround +3 HUGO Short-sleeved t-shirt From £20.30 Price reduced from £29.00 to -30% Sale Greenaround HUGO Shorts From £55.30 Price reduced from £79.00 to -30% Greenaround +3 HUGO Short-sleeved t-shirt From £19.00 Price reduced from £29.00 to -34% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale Mini Me HUGO Hooded jogger sweatshirt From £51.00 Price reduced from £85.00 to -40% Sale Mini Me HUGO Fleece sweatshirt From £47.40 Price reduced from £79.00 to -40% Sale Greenaround HUGO Set of 2 t-shirts From £24.50 Price reduced from £35.00 to -30% Sale Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Sale HUGO T-shirt dress From £47.40 Price reduced from £79.00 to -40% Sale HUGO Zip-up hoodie From £52.50 Price reduced from £75.00 to -30% Sale HUGO Short-sleeved t-shirt From £38.50 Price reduced from £55.00 to -30% Sale Mini Me HUGO Denim trousers From £51.00 Price reduced from £85.00 to -40% Sale HUGO Fleece sweatshirt From £47.40 Price reduced from £79.00 to -40% Sale HUGO Fleece sweatshirt From £45.50 Price reduced from £65.00 to -30% Sale HUGO Hooded jogger sweatshirt From £78.00 Price reduced from £130.00 to -40% Sale Mini Me HUGO Joggers From £45.00 Price reduced from £75.00 to -40% New HUGO Sweater From £80.00 Sale HUGO T-shirt dress From £47.40 Price reduced from £79.00 to -40% Sale Mini Me HUGO Denim trousers From £57.00 Price reduced from £95.00 to -40% Sale HUGO Joggers From £45.50 Price reduced from £65.00 to -30% New HUGO Backpack £105.00 New Mini Me HUGO Sneakers From £99.95 Sale HUGO Hoodie From £45.00 Price reduced from £75.00 to -40% Sale HUGO Hoodie From £53.40 Price reduced from £89.00 to -40% Sale HUGO Jogger shorts From £52.50 Price reduced from £75.00 to -30% New HUGO Boxer shorts pack From £35.00 Sale Greenaround HUGO Short-sleeved t-shirt From £34.30 Price reduced from £49.00 to -30% Sale Mini Me HUGO Short-sleeved polo shirt From £38.50 Price reduced from £55.00 to -30% New HUGO Cap From £45.00 New HUGO Pants From £80.00 Sale HUGO Fleece sweatshirt From £45.50 Price reduced from £65.00 to -30% New HUGO Knitted beanie From £39.00 New HUGO Knitted beanie From £39.00 New HUGO Sneakers From £95.00 Sale HUGO Joggers From £45.50 Price reduced from £65.00 to -30% New HUGO Knit dress From £90.00 New HUGO Denim pants From £95.00 New HUGO Canvas bag £49.00 New HUGO Denim pants From £80.00 New HUGO Knitted beanie From £39.00 New HUGO Knitted beanie From £39.00 New HUGO Bomber jacket From £140.00 New HUGO Knitted beanie From £39.00 New HUGO Knitted beanie From £39.00 Sale Mini Me HUGO Tap From £27.30 Price reduced from £39.00 to -30% New HUGO Pack of socks £25.00 Sale Greenaround HUGO Sleeveless down jacket From £66.50 Price reduced from £95.00 to -30% New Mini Me HUGO Sneakers From £99.95 New HUGO Knitted beanie From £39.00 New HUGO Knitted beanie From £39.00 Sale Greenaround HUGO Boardshorts From £31.50 Price reduced from £45.00 to -30% Sale Mini Me HUGO Lace-up trainers From £59.40 Price reduced from £99.00 to -40% Sale HUGO Denim shorts From £55.30 Price reduced from £79.00 to -30% New Mini Me HUGO Sneakers From £110.00 Sale Mini Me HUGO Striped dress From £65.40 Price reduced from £109.00 to -40% Sale HUGO 5-pocket jeans From £38.50 Price reduced from £55.00 to -30% Sale HUGO Cardigan style teddy From £59.97 Price reduced from £99.95 to -40% Sale HUGO Shorts overalls From £59.40 Price reduced from £99.00 to -40% Sale HUGO 5-pocket jeans From £47.40 Price reduced from £79.00 to -40% Sale Mini Me HUGO Denim jacket From £75.00 Price reduced from £125.00 to -40% Sale HUGO Adjustable cap From £21.00 Price reduced from £35.00 to -40% New Mini Me HUGO Sneakers From £95.00 New Mini Me HUGO Sneakers From £99.95 Greenaround +3 HUGO Short-sleeved t-shirt From £19.00 Price reduced from £29.00 to -34% Sale HUGO Joggers From £51.00 Price reduced from £85.00 to -40% Sale HUGO Short-sleeved polo shirt From £45.00 Price reduced from £75.00 to -40% Sale HUGO Hooded jogger sweatshirt From £57.00 Price reduced from £95.00 to -40% Sale Greenaround HUGO Short-sleeved t-shirt £27.30 Price reduced from £39.00 to -30% Sale HUGO Denim bermuda shorts From £48.30 Price reduced from £69.00 to -30% Sale Mini Me HUGO Short-sleeved t-shirt From £34.30 Price reduced from £49.00 to -30% Sale Greenaround HUGO Hooded windbreaker From £78.00 Price reduced from £130.00 to -40% Sale Greenaround HUGO Short-sleeved t-shirt £27.30 Price reduced from £39.00 to -30% Sale Mini Me HUGO Denim shirt From £59.40 Price reduced from £99.00 to -40% Sale HUGO Lace-up trainers £81.00 Price reduced from £135.00 to -40% Sale HUGO Trousers with topstitching From £47.40 Price reduced from £79.00 to -40% New HUGO Pants From £80.00 Sale Greenaround HUGO Sleeveless dress £57.00 Price reduced from £95.00 to -40% Sale Mini Me HUGO Lace-up trainers From £59.40 Price reduced from £99.00 to -40% Sale Greenaround HUGO Short-sleeved t-shirt £27.30 Price reduced from £39.00 to -30% Sale HUGO Denim bermuda shorts £59.50 Price reduced from £85.00 to -30% Sale HUGO Jogger shorts £55.30 Price reduced from £79.00 to -30% Sale HUGO Denim bermuda shorts £52.50 Price reduced from £75.00 to -30% Sale HUGO Adjustable cap £23.40 Price reduced from £39.00 to -40% Sale HUGO Cap £23.40 Price reduced from £39.00 to -40% Sale Mini Me HUGO Denim shorts £55.30 Price reduced from £79.00 to -30% Sale HUGO Trousers with pockets £69.00 Price reduced from £115.00 to -40% Sale HUGO Fleece shorts £45.50 Price reduced from £65.00 to -30% Sale HUGO Shirt dress £59.97 Price reduced from £99.95 to -40% T-shirts HUGO Kids T-shirts capture the carefree energy of summer with bold graphics and everyday comfort. Logo tees, checkerboard patterns, palm-tree prints inspired by HUGO Menswear, and sporty details bring a fresh, contemporary edge to wardrobe essentials. Crafted from soft, lightweight fabrics, the collection features relaxed and oversized silhouettes, perfect for urban wear and outdoor adventures alike. A vibrant seasonal palette of mint green, lemon yellow, denim blue, soft pink, and signature HUGO red ensures versatile styling throughout the season. HUGO Accessories HUGO Kids accessories add the finishing touch to summer looks with a bold and playful spirit. Branded caps, bucket hats, backpacks, and other essentials combine functionality with statement design. Gender-neutral styles, sporty details, and strong logo accents ensure versatility and everyday appeal. Designed to complement both urban outfits and holiday adventures, the accessories complete head-to-toe HUGO style with ease. HUGO Bottoms HUGO Kids bottoms combine comfort, functionality, and a bold urban attitude. From Bermudas and jersey shorts to joggers and denim in a range of fits, each piece is designed for freedom of movement and an active summer lifestyle. Relaxed silhouettes, lightweight and breathable fabrics, and a fresh seasonal palette of denim blue, mint green, lemon yellow, and signature HUGO red create versatile looks that work just as well for city days as outdoor adventures. Statement details such as monogram denim, checkerboard patterns, and sporty accents add a contemporary HUGO twist to everyday essentials. HUGO HUGO: fashion their way Who said style was just for adults? Young fashion fans around the world will love the oversized silhouettes, fresh colours, and eye-catching details in the HUGO Kidswear trend collection. Discover
T-shirts HUGO Kids T-shirts capture the carefree energy of summer with bold graphics and everyday comfort. Logo tees, checkerboard patterns, palm-tree prints inspired by HUGO Menswear, and sporty details bring a fresh, contemporary edge to wardrobe essentials. Crafted from soft, lightweight fabrics, the collection features relaxed and oversized silhouettes, perfect for urban wear and outdoor adventures alike. A vibrant seasonal palette of mint green, lemon yellow, denim blue, soft pink, and signature HUGO red ensures versatile styling throughout the season. HUGO
Accessories HUGO Kids accessories add the finishing touch to summer looks with a bold and playful spirit. Branded caps, bucket hats, backpacks, and other essentials combine functionality with statement design. Gender-neutral styles, sporty details, and strong logo accents ensure versatility and everyday appeal. Designed to complement both urban outfits and holiday adventures, the accessories complete head-to-toe HUGO style with ease. HUGO
Bottoms HUGO Kids bottoms combine comfort, functionality, and a bold urban attitude. From Bermudas and jersey shorts to joggers and denim in a range of fits, each piece is designed for freedom of movement and an active summer lifestyle. Relaxed silhouettes, lightweight and breathable fabrics, and a fresh seasonal palette of denim blue, mint green, lemon yellow, and signature HUGO red create versatile looks that work just as well for city days as outdoor adventures. Statement details such as monogram denim, checkerboard patterns, and sporty accents add a contemporary HUGO twist to everyday essentials. HUGO