Home Brands Hugo Hugo Boy Girl Learn more + HUGO, a distinctly progressive brand, offers bold cuts and daring styles that never stay at the back of the closet. It speaks to free spirits, trend lovers, and style individualists. For kids, it's a contemporary fashion inspired by pop culture that invites self-expression through unexpected mix & match looks. Clothing, shoes, and accessories carry a stylish and recognizable signature, for bold outfits. Filters Hugo (142) Brands Refine by Simple Category: Brands Hugo selected Currently Refined by Simple Category: Hugo T-shirts Refine by Simple Category: T-shirts Sweater Refine by Simple Category: Sweater Jackets Refine by Simple Category: Jackets Jeans Refine by Simple Category: Jeans Sneakers Refine by Simple Category: Sneakers Accessories Refine by Simple Category: Accessories Shorts Refine by Simple Category: Shorts Bottoms Refine by Simple Category: Bottoms Pants Refine by Simple Category: Pants Selection Refine by Simple Category: Selection Sweatshirts Refine by Simple Category: Sweatshirts Delete all SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £20.30 Price reduced from £29.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Sleeveless dress From £52.50 Price reduced from £75.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off Greenaround HUGO T-shirt From £19.00 Price reduced from £29.00 to HUGO Jogging pants From £65.00 SPRING OFFER -30% from 2 HUGO Denim bermuda shorts From £48.30 Price reduced from £69.00 to -30% off SPRING OFFER -30% from 2 HUGO Denim bermuda shorts From £48.30 Price reduced from £69.00 to -30% off SPRING OFFER -30% from 2 HUGO Jogger shorts From £52.50 Price reduced from £75.00 to -30% off SPRING OFFER -30% from 2 HUGO Short-sleeved t-shirt From £38.50 Price reduced from £55.00 to -30% off SPRING OFFER -30% from 2 Mini Me HUGO Denim trousers From £59.50 Price reduced from £85.00 to -30% off SPRING OFFER -30% from 2 HUGO Fleece shorts From £48.30 Price reduced from £69.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Surfer From £31.50 Price reduced from £45.00 to -30% off SPRING OFFER -30% from 2 HUGO 5-pocket jeans From £55.30 Price reduced from £79.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £20.30 Price reduced from £29.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 Mini Me HUGO Tap From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £38.50 Price reduced from £55.00 to -30% off SPRING OFFER -30% from 2 HUGO Jogger shorts From £52.50 Price reduced from £75.00 to -30% off HUGO Jogging pants From £65.00 Greenaround HUGO T-shirt From £19.00 Price reduced from £29.00 to SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 HUGO Hoodie From £52.50 Price reduced from £75.00 to -30% off SPRING OFFER -30% from 2 HUGO Short-sleeved t-shirt From £38.50 Price reduced from £55.00 to -30% off Mini Me HUGO Short sleeve polo From £55.00 SPRING OFFER -30% from 2 HUGO Shoulder bag £41.30 Price reduced from £59.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Surfer From £31.50 Price reduced from £45.00 to -30% off SPRING OFFER -30% from 2 HUGO Jogging shorts From £41.30 Price reduced from £59.00 to -30% off SPRING OFFER -30% from 2 HUGO Fleece sweatshirt From £55.30 Price reduced from £79.00 to -30% off Mini Me HUGO Short sleeve polo From £55.00 SPRING OFFER -30% from 2 HUGO Adjustable cap £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off Greenaround HUGO T-shirt From £29.00 Greenaround HUGO T-shirt From £29.00 SPRING OFFER -30% from 2 HUGO Jogger shorts From £52.50 Price reduced from £75.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 HUGO Bob reversible From £34.30 Price reduced from £49.00 to -30% off SPRING OFFER -30% from 2 HUGO Cardigan style teddy From £69.96 Price reduced from £99.95 to -30% off SPRING OFFER -30% from 2 HUGO Fleece sweatshirt From £59.50 Price reduced from £85.00 to -30% off SPRING OFFER -30% from 2 HUGO Hooded jogger sweatshirt From £69.30 Price reduced from £99.00 to -30% off SPRING OFFER -30% from 2 HUGO Hoodie From £52.50 Price reduced from £75.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off Greenaround HUGO Surfer From £45.00 Greenaround HUGO Surfer From £45.00 SPRING OFFER -30% from 2 HUGO 5-pocket jeans From £52.50 Price reduced from £75.00 to -30% off SPRING OFFER -30% from 2 Mini Me HUGO Short-sleeved t-shirt From £34.30 Price reduced from £49.00 to -30% off Greenaround HUGO T-shirt From £29.00 SPRING OFFER -30% from 2 Mini Me HUGO Lace-up trainers From £69.96 Price reduced from £99.95 to -30% off SPRING OFFER -30% from 2 HUGO Bob reversible From £34.30 Price reduced from £49.00 to -30% off SPRING OFFER -30% from 2 Mini Me HUGO Slides From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 Mini Me HUGO Short-sleeved t-shirt From £34.30 Price reduced from £49.00 to -30% off Mini Me HUGO Slides From £39.00 SPRING OFFER -30% from 2 Mini Me HUGO Lace-up trainers From £69.30 Price reduced from £99.00 to -30% off SPRING OFFER -30% from 2 HUGO Jogger shorts From £52.50 Price reduced from £75.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Sleeveless down jacket From £66.50 Price reduced from £95.00 to -30% off SPRING OFFER -30% from 2 Mini Me HUGO Slides From £27.30 Price reduced from £39.00 to -30% off Greenaround HUGO T-shirt From £29.00 SPRING OFFER -30% from 2 HUGO Denim bermuda shorts From £48.30 Price reduced from £69.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £38.50 Price reduced from £55.00 to -30% off HUGO Jogging shorts From £59.00 SPRING OFFER -30% from 2 HUGO Hooded cardigan From £52.50 Price reduced from £75.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 Mini Me HUGO Denim bermuda shorts From £52.50 Price reduced from £75.00 to -30% off HUGO Jogging shorts From £59.00 SPRING OFFER -30% from 2 HUGO Swim shorts From £45.50 Price reduced from £65.00 to -30% off Greenaround HUGO T-shirt From £19.00 Price reduced from £29.00 to SPRING OFFER -30% from 2 HUGO 5-pocket jeans From £52.50 Price reduced from £75.00 to -30% off SPRING OFFER -30% from 2 HUGO Faux slides From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 Mini Me HUGO Lace-up trainers From £69.96 Price reduced from £99.95 to -30% off HUGO Cap From £35.00 SPRING OFFER -30% from 2 Mini Me HUGO Striped dress From £76.30 Price reduced from £109.00 to -30% off SPRING OFFER -30% from 2 Mini Me HUGO Short sleeve shirt From £62.30 Price reduced from £89.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off SPRING OFFER -30% from 2 Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% off T-shirts HUGO Kids T-shirts capture the carefree energy of summer with bold graphics and everyday comfort. Logo tees, checkerboard patterns, palm-tree prints inspired by HUGO Menswear, and sporty details bring a fresh, contemporary edge to wardrobe essentials. Crafted from soft, lightweight fabrics, the collection features relaxed and oversized silhouettes, perfect for urban wear and outdoor adventures alike. A vibrant seasonal palette of mint green, lemon yellow, denim blue, soft pink, and signature HUGO red ensures versatile styling throughout the season. HUGO Accessories HUGO Kids accessories add the finishing touch to summer looks with a bold and playful spirit. Branded caps, bucket hats, backpacks, and other essentials combine functionality with statement design. Gender-neutral styles, sporty details, and strong logo accents ensure versatility and everyday appeal. Designed to complement both urban outfits and holiday adventures, the accessories complete head-to-toe HUGO style with ease. HUGO Bottoms HUGO Kids bottoms combine comfort, functionality, and a bold urban attitude. From Bermudas and jersey shorts to joggers and denim in a range of fits, each piece is designed for freedom of movement and an active summer lifestyle. Relaxed silhouettes, lightweight and breathable fabrics, and a fresh seasonal palette of denim blue, mint green, lemon yellow, and signature HUGO red create versatile looks that work just as well for city days as outdoor adventures. Statement details such as monogram denim, checkerboard patterns, and sporty accents add a contemporary HUGO twist to everyday essentials. HUGO HUGO: fashion their way Who said style was just for adults? Young fashion fans around the world will love the oversized silhouettes, fresh colours, and eye-catching details in the HUGO Kidswear trend collection. Discover
T-shirts HUGO Kids T-shirts capture the carefree energy of summer with bold graphics and everyday comfort. Logo tees, checkerboard patterns, palm-tree prints inspired by HUGO Menswear, and sporty details bring a fresh, contemporary edge to wardrobe essentials. Crafted from soft, lightweight fabrics, the collection features relaxed and oversized silhouettes, perfect for urban wear and outdoor adventures alike. A vibrant seasonal palette of mint green, lemon yellow, denim blue, soft pink, and signature HUGO red ensures versatile styling throughout the season. HUGO
Accessories HUGO Kids accessories add the finishing touch to summer looks with a bold and playful spirit. Branded caps, bucket hats, backpacks, and other essentials combine functionality with statement design. Gender-neutral styles, sporty details, and strong logo accents ensure versatility and everyday appeal. Designed to complement both urban outfits and holiday adventures, the accessories complete head-to-toe HUGO style with ease. HUGO
Bottoms HUGO Kids bottoms combine comfort, functionality, and a bold urban attitude. From Bermudas and jersey shorts to joggers and denim in a range of fits, each piece is designed for freedom of movement and an active summer lifestyle. Relaxed silhouettes, lightweight and breathable fabrics, and a fresh seasonal palette of denim blue, mint green, lemon yellow, and signature HUGO red create versatile looks that work just as well for city days as outdoor adventures. Statement details such as monogram denim, checkerboard patterns, and sporty accents add a contemporary HUGO twist to everyday essentials. HUGO