Home Brands Hugo Hugo Boy Girl Learn more + HUGO, a distinctly progressive brand, offers bold cuts and daring styles that never stay at the back of the closet. It speaks to free spirits, trend lovers, and style individualists. For kids, it's a contemporary fashion inspired by pop culture that invites self-expression through unexpected mix & match looks. Clothing, shoes, and accessories carry a stylish and recognizable signature, for bold outfits. Brands Refine by Simple Category: Brands Hugo selected Currently Refined by Simple Category: Hugo T-shirts Refine by Simple Category: T-shirts Sweater Refine by Simple Category: Sweater Jackets Refine by Simple Category: Jackets Jeans Refine by Simple Category: Jeans Sneakers Refine by Simple Category: Sneakers Accessories Refine by Simple Category: Accessories Shorts Refine by Simple Category: Shorts Bottoms Refine by Simple Category: Bottoms Pants Refine by Simple Category: Pants Selection Refine by Simple Category: Selection Sweatshirts Refine by Simple Category: Sweatshirts Sort and filter Delete all Final Clearance Greenaround HUGO Short-sleeved t-shirt From £14.50 Price reduced from £29.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% Final Clearance Mini Me HUGO Boardshorts From £27.50 Price reduced from £55.00 to -50% Final Clearance HUGO Jogger shorts From £37.50 Price reduced from £75.00 to -50% Final Clearance HUGO Short-sleeved t-shirt From £27.50 Price reduced from £55.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £27.50 Price reduced from £55.00 to -50% Final Clearance HUGO Boardshorts From £32.50 Price reduced from £65.00 to -50% Final Clearance HUGO Backpack £49.97 Price reduced from £99.95 to -50% Final Clearance HUGO Jogger shorts From £37.50 Price reduced from £75.00 to -50% Final Clearance HUGO Backpack £49.97 Price reduced from £99.95 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% Final Clearance HUGO Set of 2 boxers £19.50 Price reduced from £39.00 to -50% Final Clearance HUGO 5-pocket jeans From £37.50 Price reduced from £75.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £27.50 Price reduced from £55.00 to -50% Final Clearance HUGO Hoodie From £37.50 Price reduced from £75.00 to -50% Final Clearance Greenaround +3 HUGO Short-sleeved t-shirt From £29.00 Final Clearance HUGO Cargo shorts From £39.50 Price reduced from £79.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% New HUGO Sweater From £80.00 Final Clearance Mini Me HUGO Short sleeve shirt From £44.50 Price reduced from £89.00 to -50% Final Clearance HUGO Jogger shorts From £37.50 Price reduced from £75.00 to -50% Final Clearance Mini Me HUGO Short-sleeved polo shirt From £55.00 Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% Final Clearance HUGO Set of 2 pairs of socks £12.50 Price reduced from £25.00 to -50% Final Clearance HUGO Hoodie From £37.50 Price reduced from £75.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% Final Clearance HUGO Short-sleeved t-shirt From £27.50 Price reduced from £55.00 to -50% Final Clearance Greenaround HUGO Boardshorts From £45.00 Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% Final Clearance HUGO Joggers From £65.00 Final Clearance Mini Me HUGO Striped dress From £54.50 Price reduced from £109.00 to -50% Final Clearance Greenaround HUGO Sleeveless down jacket From £95.00 Final Clearance HUGO Joggers From £65.00 Final Clearance Greenaround HUGO Set of 2 t-shirts From £35.00 Final Clearance HUGO Shorts with pockets From £37.50 Price reduced from £75.00 to -50% Final Clearance Mini Me HUGO 1 piece swimwear From £29.50 Price reduced from £59.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% Final Clearance HUGO 5-pocket jeans From £39.50 Price reduced from £79.00 to -50% Final Clearance Mini Me HUGO Tap From £19.50 Price reduced from £39.00 to -50% Final Clearance Mini Me HUGO Hooded jogger sweatshirt From £42.50 Price reduced from £85.00 to -50% Final Clearance HUGO Short-sleeved polo shirt From £37.50 Price reduced from £75.00 to -50% Final Clearance HUGO Fleece shorts From £29.50 Price reduced from £59.00 to -50% Final Clearance HUGO Shoulder bag £29.50 Price reduced from £59.00 to -50% Final Clearance Mini Me HUGO Joggers From £37.50 Price reduced from £75.00 to -50% Final Clearance HUGO Fleece sweatshirt From £39.50 Price reduced from £79.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £24.50 Price reduced from £49.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £27.30 Price reduced from £39.00 to -30% Final Clearance HUGO Wide trousers From £39.50 Price reduced from £79.00 to -50% Final Clearance HUGO Fleece sweatshirt From £39.50 Price reduced from £79.00 to -50% Final Clearance HUGO Zip-up hoodie From £75.00 Final Clearance Mini Me HUGO Denim trousers From £42.50 Price reduced from £85.00 to -50% Final Clearance HUGO Hooded jogger sweatshirt From £49.50 Price reduced from £99.00 to -50% Final Clearance HUGO Bob reversible From £24.50 Price reduced from £49.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% Final Clearance HUGO Fleece sweatshirt From £42.50 Price reduced from £85.00 to -50% Final Clearance Greenaround +3 HUGO Short-sleeved t-shirt From £29.00 Final Clearance HUGO 5-pocket jeans From £37.50 Price reduced from £75.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% Final Clearance HUGO Adjustable cap From £35.00 Final Clearance HUGO Hoodie From £44.50 Price reduced from £89.00 to -50% Final Clearance HUGO Adjustable cap £19.50 Price reduced from £39.00 to -50% Final Clearance Mini Me HUGO Denim bermuda shorts From £37.50 Price reduced from £75.00 to -50% Final Clearance Mini Me HUGO Fleece sweatshirt From £39.50 Price reduced from £79.00 to -50% Final Clearance Mini Me HUGO Tap From £39.00 Final Clearance Greenaround HUGO Boardshorts From £45.00 Final Clearance Mini Me HUGO Denim trousers From £47.50 Price reduced from £95.00 to -50% Final Clearance HUGO Jogger shorts From £37.50 Price reduced from £75.00 to -50% Final Clearance Mini Me HUGO Lace-up trainers From £49.97 Price reduced from £99.95 to -50% Final Clearance HUGO Cardigan style teddy From £49.97 Price reduced from £99.95 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt £19.50 Price reduced from £39.00 to -50% Final Clearance Greenaround HUGO Shorts From £39.50 Price reduced from £79.00 to -50% Final Clearance Mini Me HUGO Denim jacket From £62.50 Price reduced from £125.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £19.50 Price reduced from £39.00 to -50% Final Clearance HUGO Fanny pack £29.50 Price reduced from £59.00 to -50% Final Clearance Mini Me HUGO Lace-up trainers From £49.97 Price reduced from £99.95 to -50% Final Clearance HUGO Hoodie From £37.50 Price reduced from £75.00 to -50% Final Clearance Greenaround +3 HUGO Short-sleeved t-shirt From £29.00 Final Clearance Mini Me HUGO Lace-up trainers From £49.97 Price reduced from £99.95 to -50% Final Clearance HUGO Fleece shorts From £37.50 Price reduced from £75.00 to -50% Final Clearance HUGO 5-pocket jeans From £39.50 Price reduced from £79.00 to -50% Final Clearance HUGO Short sleeve dress From £47.50 Price reduced from £95.00 to -50% Final Clearance Greenaround HUGO Short-sleeved t-shirt From £24.50 Price reduced from £49.00 to -50% Final Clearance HUGO Hooded jogger sweatshirt From £65.00 Price reduced from £130.00 to -50% Final Clearance HUGO Adjustable cap £19.50 Price reduced from £39.00 to -50% New HUGO Long down jacket From £160.00 Final Clearance Greenaround +3 HUGO Short-sleeved t-shirt From £29.00 New Greenaround HUGO Hooded down jacket From £115.00 New Greenaround HUGO Hooded down jacket From £115.00 New Greenaround HUGO Hooded down jacket From £115.00 Final Clearance HUGO T-shirt dress From £39.50 Price reduced from £79.00 to -50% Final Clearance HUGO T-shirt dress From £39.50 Price reduced from £79.00 to -50% Greenaround +3 HUGO Short-sleeved t-shirt From £19.00 Price reduced from £29.00 to -34% Final Clearance Mini Me HUGO Short-sleeved t-shirt From £24.50 Price reduced from £49.00 to -50% Greenaround +3 HUGO Short-sleeved t-shirt From £19.00 Price reduced from £29.00 to -34% Final Clearance HUGO Adjustable cap £19.50 Price reduced from £39.00 to -50% New Mini Me HUGO Sneakers From £99.95 Jackets & Coats HUGO jackets and coats capture the season’s energy between coastal codes and bold urban attitude. Puffer jackets, bombers and technical parkas come in comfortable volumes and relaxed fits, enriched with graphic details, reworked logos and contrasting materials. Designed to move from the coast to the city, they combine functionality with fashion attitude. Discover Sweaters HUGO knitwear reinterprets wardrobe essentials with a graphic, contemporary energy. Sweatshirts, hoodies and knits draw inspiration from nautical and streetwear influences, playing with stripes, signature logos and graphic prints. Oversized volumes and comfortable fabrics reinforce a casual attitude designed. Discover Bottoms HUGO bottoms extend the collection’s mix & match attitude through a comfortable, urban wardrobe. Jeans, joggers and loose-fit trousers come in a wide range of cuts and washes, enriched with contrast stripes, street details and signature finishes. Discover HUGO: fashion their way Who said style was just for adults? Young fashion fans around the world will love the oversized silhouettes, fresh colours, and eye-catching details in the HUGO Kidswear trend collection. Discover
Jackets & Coats HUGO jackets and coats capture the season’s energy between coastal codes and bold urban attitude. Puffer jackets, bombers and technical parkas come in comfortable volumes and relaxed fits, enriched with graphic details, reworked logos and contrasting materials. Designed to move from the coast to the city, they combine functionality with fashion attitude. Discover
Sweaters HUGO knitwear reinterprets wardrobe essentials with a graphic, contemporary energy. Sweatshirts, hoodies and knits draw inspiration from nautical and streetwear influences, playing with stripes, signature logos and graphic prints. Oversized volumes and comfortable fabrics reinforce a casual attitude designed. Discover
Bottoms HUGO bottoms extend the collection’s mix & match attitude through a comfortable, urban wardrobe. Jeans, joggers and loose-fit trousers come in a wide range of cuts and washes, enriched with contrast stripes, street details and signature finishes. Discover